Faculty & Research
MarketingFaculty & Research
QU RILIANG
Date :2024-10-24

QU RILIANG



Associate Professor

Email: quriliang@cufe.edu.cn

Department: Marketing (MKT)


Educational Background (Bachelor’s degree and above)

Period

University

Department

Academic Degree

1992-1996

Dalian University of Technology

Department of Foreign Languages

Bachelor's degree

1997-1998

Salford University, UK

School of Business

Master's degree

1998-2002

University of Nottingham, UK

School of Business

Doctoral degree


Main Research Areas

Marketing Strategy; Marketing Ethics


Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)

Journal Articles (January 2019-December 2023, excluding Category C papers)

Authors (all listed in order)

Title

Journal Title (please indicate whether it is indexed by SCI or SSCI)

Issue Number and Page Number

Zhang Zelin, Popkowski Leszczyc, Peter, Qu Riliang, Joseph, Kissan

A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle

Decision Sciences (SSCI)

2019,50 (5),1060-1092


Academic Conferences and Conference Papers (January 2019-December 2023)

Conference Time

Conference Name

Conference Venue

Please indicate the paper and author information if a paper is published




Paper Title

Authors (all listed in order)

September 2022

Annual Teaching Conference of Chinese Marketing Association of Universities

Beijing



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