教育背景

管理学博士新加坡国立大学凯发平台市场营销系2016-2022

理学学士北京师范大学数学与应用数学K8凯发2012-2016

主要研究方向

数字营销，渠道关系，议价🙋🏼‍♂️，平台经济

讲授课程

写作🎢，市场营销👩‍🏫，国际企业管理，消费者行为分析

会议论文

Ruobing Ling, Junhong Chu, Yi Xiang, “Online Extension and Channel Bargaining Power”,INFORMS Marketing Science Conference, Rome, Italy June 2019

Ruobing Ling and Junhong Chu, “Entry Decisions of Firms on Business-to-consumer Platforms”, China-India Insights Conference, Singapore July 2018

Ruobing Ling and Junhong Chu, “Entry Decisions of Firms on Business-to-consumer Platforms”, INFORMS Marketing Science Conference, Philadelphia, US June 2018